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Mama’s the Fairest Of Them All!

by Christine | January 13th, 2010

If you’re anything like Mama, you have 5 minutes or less to get ready in the morning and start the day. If you shower in the morning that takes 2 1/2 minutes leaving you with another 2 1/2 for a quick brush of the hair and make-up. Mama turned to the pros for tips on how to look FAB in less than 5 minutes — pick and choose what works for you and your morning routine because mixing and matching is OKAY, right?!


Today’s quick face tips and product recommendations come from Erin Williams, former beauty editor for BeautyNewsNYC.com and pro make-up artist (see her work at ErinsFaces.com – gorgeous!!). 




  • Hourglass Veil Foundation — it’s your SPF, primer, foundation, concealor, powder and anti-aging treatment all in one. Use it with Hourglass’ #2 Foundation Brush to get everything on in circular strokes and then go back with a little extra to throw under the eyes/around the nose for extra coverage.  Bonus: it’s also waterproof! 
  • Next throw on Bobbi Brown’s Long-Wear Cream Shadow in Beach Bronze for a little shimmer on the lid – it won’t crease, it will stay all day, and you can even use it as an eye base under your powder shadows.
  • Lorac’s Publicity Stunt Lashes are a favorite of Erin’s because if you’re in a bind you can literally leave this mascara on for three days (that would have helped Mama when baby boy was born – beautiful hospital pictures!!).  It will not flake, smudge, clump, or dry your lashes out.  It’s waterproof but you don’t need remover to take it off – just a warm washcloth. 
  • Benefit’s Benetint is a great blush option, you just have to move really quickly to blend it.  It has been knocked off a million times for a reason. 
  • Most Mamas don’t want to wear a lip color that they’ll have to reapply – they want something they put on and it’s on.  But the problem with long-wearing colors is they tend to be quite drying.  Korres new line of lipsticks, Guava, are shea and cocoa butter based, and they feel good, look great, and last all day.
  • And if you have 30 seconds left throw on Mally’s 24/7 Professional Brown Shaping System – the pencil and waterproofing powder define brows to frame your face and are on for the day – won’t budge!
Oh, and Mama is so honored that Jessica Gottlieb a Nielson Power Mom in 2008 and 2009 took the time to answer my query for beauty tips so I must share her secrets too! She says it’s only 45 seconds so even the Mamas with zero time can squeeze it into their beauty routine. Jessica recommends: Latisse, you don’t need mascara, your lashes will be long and thick (you know the stuff Brooke Shields is pimping); Sunscreen, never leave the house without it and you’ll never need foundation; and Max Factor Lipfinity, it stays on all day, just a dab of gloss over it and you’re ready for a day.

From one Power Mama to another — beautiful in 5 minutes or less! 

Hourglass Veil Fluid Makeup Oil Free SPF 15 No. 2
Korres Guava Lipstick 13 Natural Pink
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My philosophy is simple: just because you're a mom doesn't mean you have to forgo style or your life. You can do it all with a little help from Mama. Mama makes life easier by doing all the shopping, crafting and ranting for you because really...what Mama has the time for that?! Mama will not lie, I can bake but if you're looking for cooking tips you might be better off going someplace else! Let's stay connected!

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